Sedo’s most recent weekly public sales list dropped with 123Hao.com sitting at the top, closing at $80,000 in a sale that checks every box for premium numeric-pinyin crossover appeal. The domain pairs the ultra-simple numeric string “123” with “hao,” widely recognized in Chinese as meaning “good” or “well”—a pattern that’s been gold for portals, directories, and consumer services for years. Simple, memorable, and culturally resonant? That’s the recipe for a domain that moves fast and commands real money.
The same weekly sheet logged Invest.co.uk at £25,000 (roughly $32,900) and RandomWalk.com at $24,995, underlining how strong .com inventory continues to command mid-to-high five-figure prices while solid ccTLD and niche-TLD activity keeps the aftermarket humming along. The 123Hao.com sale stands out not just for price but for type—numeric-pinyin combos have always had a built-in audience, and when the numbers are as clean as “123” and the pinyin is as positive as “hao,” you’re looking at a domain that could credibly anchor a consumer brand in China or any Chinese-speaking market.
What makes this one worth watching is whether 123Hao.com resurfaces as a consumer-facing site or stays parked as a long-hold asset. Domains like this often trade hands among investors who see them as portfolio anchors, but the buyer could just as easily be an end-user planning a launch. Either way, the sale price suggests strong confidence that the domain’s value isn’t peaked—it’s still got room to run.
Worth watching now is further demand for number-plus-positive-meaning pinyin combinations in .com and ccTLDs. The Chinese domain market has always prized simplicity and auspiciousness, and “123” + “hao” hits both marks cleanly. If similar patterns start trading at comparable or higher prices, it’s a signal that this segment of the market is heating up again after a relatively quiet stretch. The other angle is how this sale influences pricing expectations for similar “123 + word” numeric brands—sellers holding related inventory will absolutely point to this comp when negotiating.
The broader takeaway is that ultra-clean numeric-pinyin combos remain a safe bet for serious money, especially when the meaning is universally positive and the numbers are as entry-level as they come. In a market where brandable .coms often require a pitch deck to justify value, domains like 123Hao.com sell themselves.
