Radix, the registry operator behind .Store and .Tech, has confirmed a new batch of premium renewals across both extensions, signaling stabilization in high-value domain retention as churn rates decline. The update suggests that businesses and investors holding premium inventory in .Store and .Tech are choosing to renew rather than drop, which is a positive indicator for the long-term viability of these extensions in a competitive namespace.
Premium domain renewals are a key metric for registry health because they reflect whether the most valuable inventory—the names that command higher registration and renewal fees—are actually being used or held as assets worth keeping. When premium churn declines, it means owners believe the domains still have value, either for active projects or as long-term investments. Radix’s confirmation that renewals are holding steady is a signal that .Store and .Tech aren’t just registration-driven extensions propped up by promo pricing—they have a base of committed users willing to pay recurring fees.
.Store has positioned itself as the go-to extension for e-commerce brands, while .Tech has carved out space in the startup and developer community. Both extensions have been battling for mindshare in a crowded new-gTLD landscape, and premium renewal rates are one of the clearest indicators that they’re succeeding. If premium names were dropping at high rates, it would suggest owners didn’t see value in holding them—but the opposite is happening.
For domain investors holding .Store or .Tech premium inventory, Radix’s update is a positive signal that the registry is seeing sustained commitment from its most valuable domain holders.
