The domain aftermarket continued its strong performance in mid-November, with premium three-letter domains and country code TLDs leading transaction activity. Based on the latest reported sales data compiled from major marketplaces and brokerages, here are the standout deals shaping the market.
NameBio recorded 582 domain sales totaling $474,515 on November 14, adding to an already robust trading period that has seen consistent five and six-figure transactions throughout the autumn season. The domain industry continues to demonstrate resilience with strong buyer demand across multiple categories.
Recent Top Sales Highlights
Six-Figure Premium Sales
The biggest publicly reported sale in the current period is HSM.com at $550,000, brokered by K-Ventures. The domain has been identified as being acquired by Hilton Supply Management, described as the world’s leading hospitality procurement and supply chain provider. The domain now sits on MarkMonitor nameservers, whose clients include many Fortune 500 companies.
Nova.co sold for $160,000 through a transaction facilitated by Grit Brokerage. The seller utilized a free NamePros Lander, demonstrating the effectiveness of professional landing pages in attracting serious buyers. The same seller previously closed a $44,000 sale of Unison.co using the same approach.
Strong Mid-Market Activity
The $99,888 sale of Altitude.xyz through Swetha.xyz and Spaceship represents one of the year’s top new gTLD transactions. The premium xyz domain continues the extension’s pattern of attracting significant investment in short, memorable dictionary words.
LW.org commanded $95,000 at Sedo, showcasing continued strength in premium two-letter domains across non-commercial extensions. The .org TLD has demonstrated particular resilience with seven entries on the recent Top 20 chart.
Tuning.com sold for €72,000 ($83,520 USD) at Sedo, though the buyer has not yet been identified. The domain represents a valuable keyword in the automotive aftermarket sector.
AI Domain Demand Continues
Artificial intelligence-related domains maintained strong pricing with ADO.ai selling for $75,000 at Sedo, leading the country code TLD category. Additional AI sales included:
- Dink.ai – $30,000 (Sedo)
- Roze.ai – $25,000 (DomainBooth.com/Atom.com)
- Missive.ai – $14,999 (Sedo)
- Routines.ai – $14,500 (Sedo)
- Corda.ai – $12,999 (Sedo)
The .ai extension continues to rank among the most sought-after ccTLDs, driven by surging interest in artificial intelligence applications and branding.
Notable End-User Acquisitions
SuperBridge.com sold for $61,500 at Sedo, representing an upgrade for the crypto application Superbridge, which previously operated on superbridge.app. The sale demonstrates the continued value companies place on securing premium .com versions of their brands.
YouTrust.com commanded €32,185 ($37,335) as European e-signature company YouSign rebrands to YouTrust. The domain acquisition supports the company’s strategic repositioning in the digital trust and verification space.
RubberDuck.com fetched $56,048 at Sedo, while Bilingue.com brought €30,000 ($34,800), highlighting demand for brandable dictionary terms in both English and international markets.
Country Code Performance
European ccTLDs showed particular strength with notable sales including:
- Wand.co – $50,000 (Rename.co)
- RingPay.es – $9,500 (Sedo)
- Chalets.fr – $8,700 (Sedo)
- Education.nl – $8,700 (Sedo)
- Email.ar – $8,500 (Sedo)
Sedo dominated the country code category, securing 16 of 20 chart positions in the most recent reporting period, reinforcing their leadership in European domain sales.
New gTLD Strength
Beyond the standout Altitude.xyz sale, new gTLDs posted solid numbers:
- Surge.xyz – $50,000 (Swetha.xyz/DomainAgents)
- Fusion.org – $32,000 (Namecheap)
- Model.studio – $24,000 (Sedo)
- Zeus.org – $15,071 (Dynadot)
Market Analysis
The domain aftermarket is experiencing sustained momentum entering the final quarter of 2025. Several trends are evident:
Premium .com Dominance: Despite growing interest in alternative extensions, .com domains continue to command the highest prices, with 11 of 21 recent top sales being .com properties.
AI Extension Strength: The .ai ccTLD shows no signs of cooling, with consistent five-figure sales driven by AI industry growth and startup funding.
Strategic Corporate Acquisitions: End-user purchases remain robust, particularly from companies seeking exact-match domains for rebrands, product launches, and market positioning.
European Market Activity: Strong euro-denominated sales across .fr, .de, .nl, and .es extensions indicate healthy demand in continental European markets.
Mid-Market Depth: Sales in the $10,000-$50,000 range demonstrate a healthy market with sustained demand beyond trophy assets, providing liquidity for domain investors.
Marketplace Performance
Sedo maintained its position as the dominant marketplace for reported sales, particularly in European and ccTLD categories. The platform’s broker network continues to facilitate both portfolio sales and strategic end-user acquisitions.
Specialized platforms like Swetha.xyz for premium .xyz sales and NamePros Landers for .co domains are carving out successful niches in specific extension categories.
Outlook
As 2025 enters its final weeks, the domain aftermarket shows healthy fundamentals with strong buyer demand, particularly from well-funded technology companies and established corporations pursuing digital transformation. The combination of continued AI sector investment and year-end corporate budget utilization positions the market for a strong finish to the year.
Domain investors should monitor upcoming quarterly earnings reports from major technology companies, as funding levels often correlate with domain acquisition budgets in subsequent quarters.
