GyroGear.co has sold for $25,500 on GoDaddy’s marketplace, adding another strong five-figure datapoint to the ongoing narrative that startup-friendly .CO domains remain liquid and attractive to buyers who value brandability over legacy extension prestige. The domain pairs a technical term with hardware implications—”gyro” suggesting motion, stability, or navigation—with “gear,” which could mean equipment, apparel, or mechanical components, giving it flexibility across multiple verticals from wearables to robotics to outdoor products.
The sale reinforces what the .CO market has been demonstrating consistently over the past few years: short, brandable .CO domains still move at meaningful prices, especially when they sound like they could anchor a funded startup or direct-to-consumer brand. GyroGear.co reads clean, feels tech-forward, and doesn’t require explanation, which is exactly what early-stage companies look for when they can’t afford or justify six-figure .com equivalents but still need a domain that won’t raise eyebrows with investors or customers.
What makes .CO interesting is that it’s carved out a specific niche in the domain market—it’s not trying to compete with .com on legacy authority, and it’s not trying to be a novelty extension. Instead, it’s positioned itself as the practical alternative for startups and tech companies that want something short and memorable without paying .com premiums. GoDaddy’s marketplace has been a reliable venue for .CO sales, and the $25,500 price for GyroGear.co suggests there’s still buyer appetite at the mid-five-figure level for domains that check the right boxes.
Worth watching is whether .CO continues to hold pricing strength as AI search and direct navigation behavior shift how users discover brands online. The extension’s value proposition has always been tied to its startup appeal and .com-adjacent recognition, but if type-in traffic and search visibility become less critical, .CO domains might need to lean even harder on pure brandability. The other angle is how .CO sales compare to .io, .ai, and other tech-favored extensions over the next 12 to 18 months—there’s only so much startup budget to go around, and if one extension pulls ahead in mindshare, others could see pricing pressure.
