NameBio’s daily sales report for November 22, 2025 recorded $346,000 in reported transactions across 228 domains, with AGiftPersonalized.com leading the day at $22,750—a strong showing for mid-tier .com liquidity in the brandable and descriptive domain categories.
The daily volume suggests healthy market activity despite ongoing concerns about domain market softness. While $346,000 across 228 domains averages roughly $1,500 per sale, the presence of multiple four and five-figure transactions indicates buyers continue paying premiums for domains with clear commercial application.
AGiftPersonalized.com at $22,750
The top sale represents a seven-word descriptive domain targeting the personalized gift e-commerce market—a category with established consumer demand and clear monetization paths. At $22,750, the buyer is almost certainly an end user operating in the custom gift space rather than a domain investor.
Descriptive domains like AGiftPersonalized.com work because they capture exact-match search intent. Consumers searching “a gift personalized” are high-intent shoppers looking for custom products. Owning the exact-match .com provides immediate SEO advantage and brand clarity that synthetic brandables can’t replicate.
The pricing reflects commercial value rather than brandability. Buyers in the personalized gift space understand that customer acquisition costs through paid advertising far exceed one-time domain acquisition. The $22,750 investment likely pays for itself within months through organic search traffic and direct navigation.
Mid-Tier Liquidity Remains Strong
The 228 reported sales suggest consistent transaction volume in the sub-$10,000 range where most domain market activity occurs. While six-figure sales grab headlines, the market’s health depends on steady liquidity for brandables, geographic domains, and category-specific names in the $1,000-$5,000 range.
NameBio’s data—while representing only reported sales rather than total market activity—serves as a useful proxy for overall market sentiment. Days with $300,000+ in reported volume indicate buyers remain active despite broader economic uncertainty.
What the Numbers Don’t Show
It’s worth noting that NameBio only captures publicly reported sales. Many transactions occur privately through direct negotiation, brokered deals, or marketplaces that don’t report to databases. The actual daily domain market volume likely runs 3-5x higher than NameBio’s reported figures.
Additionally, the $346,000 total includes domains across all price tiers—from $100 sales to the $22,750 top transaction. The distribution matters: a market dominated by sub-$500 sales looks different than one with consistent four-figure activity.
.com Dominance Continues
While the report doesn’t specify extension breakdown, the AGiftPersonalized.com top sale and historical NameBio data suggest .com domains continue dominating reported transactions. Alternative extensions have carved out niches—particularly .io for tech and country-codes for regional markets—but .com remains the primary liquidity pool.
That dominance persists because .com commands broader buyer recognition and trust across demographics and industries. Sellers listing quality .com inventory consistently find buyers faster and at higher prices than equivalent domains in alternative extensions.
Market Health Indicator
A $346,000 day with 228 sales suggests the domain market remains functional despite concerns about AI-generated alternatives and startup budget pressures. Buyers continue recognizing that quality domains provide foundational brand infrastructure worth paying for rather than compromising with mediocre alternatives.
For domain investors, consistent daily volume at these levels validates that liquidity exists for properly priced inventory with clear commercial application. The market hasn’t frozen—it’s simply become more selective about what commands premium pricing.
Daily Sales Snapshot:
- Total Volume: $346,000
- Number of Sales: 228 domains
- Average Sale Price: ~$1,518
- Top Sale: AGiftPersonalized.com at $22,750
- Source: NameBio
