The category-defining Skins.com has changed hands for $1,459,450,in a deal that pairs a pure-category match with a live business ready to capitalize on it. The buyer, Hong K
ong–based 99 HP Tech Limited, has launched a Counter-Strike 2 skins marketplace on the domain, turning what was already a premium asset into an active platform aimed squarely at the billions flowing through digital-goods trading every year.
The sale hit NameBio’s charts and is set to rank among the larger publicly reported domain transactions of 2025, with broker Neil Patrick Bostick confirming that the deal was agreed earlier but kept quiet until the new site went live. That’s a smart play—announce the sale and the business launch together, maximizing press and traffic at the moment when it matters most. For a marketplace relying on organic type-in traffic and brand recall, owning Skins.com is about as close to a cheat code as you can get in domain strategy.
Counter-Strike 2 skins are a massive market, with rare weapon finishes trading for thousands or even tens of thousands of dollars among collectors and players. The domain itself is a direct match for the category, which means anyone Googling “skins marketplace” or typing “skins.com” into a browser is already a qualified lead. The buyer didn’t just acquire a domain—they acquired instant credibility, SEO authority, and a brand that doesn’t need explaining. That’s worth every dollar of the $1.46M price tag, and probably more.
Worth watching now is how quickly Skins.com can convert organic type-in traffic into active CS2 traders. The domain will pull eyeballs by default, but turning visitors into users requires competitive pricing, trust signals, and liquidity—all the things that separate a flashy launch from a sustainable marketplace. If the team behind 99 HP Tech Limited executes well, this could become one of the defining success stories of exact-match domain usage in the gaming sector.
The other angle is whether other gaming and digital-goods marketplaces start chasing similar exact-match names. Domains like Items.com, Loot.com, or Trades.com would carry the same category-match advantages, and if Skins.com proves the model works, expect more capital to flow toward premium gaming-related inventory. The sale also raises the question of where this transaction ultimately lands in 2025’s domain-sales rankings once year-end charts are compiled—it’s already a lock for the top tier, and there aren’t many deals north of $1M in a typical year.
