The brandable domain SlotRide.com has sold for $11,716 on November 24 through Atom.com’s marketplace, with seller BrandingInvest.com disclosing the transaction via their @BrandingInvest X account—highlighting how portfolio holders use ongoing marketplace promotions to move inventory at fair market prices.
The sale occurred during an Atom marketplace sale event, suggesting promotional timing helped facilitate the transaction. The $11,716 price point sits comfortably in the mid-tier brandable range where serious buyers justify four-figure investments for domains offering clear commercial application without premium one-word pricing.
Why SlotRide Works as a Brandable
SlotRide combines two accessible English words into a portmanteau that suggests movement, booking, scheduling, or gaming applications. The name works across multiple verticals: ride-sharing with appointment scheduling, casino gaming platforms, amusement park booking systems, or slot car racing communities.
The two-word construction provides immediate pronounceability and memorability—critical factors for brandables that need to function in conversation, verbal marketing, and word-of-mouth referrals. Unlike synthetic brandables requiring spelling explanations, SlotRide communicates clearly on first hearing.
Atom Marketplace Momentum
The transaction adds to growing evidence that Atom has established itself as a legitimate venue for mid-five-figure brandable sales. The platform’s promotional sale events create urgency and visibility that help sellers move inventory while attracting buyers hunting for fairly-priced domains during limited-time windows.
For domain portfolios like BrandingInvest.com, marketplace promotions offer strategic timing advantages—concentrated buyer attention during sale periods can drive better pricing and faster transactions than persistent open listings that blend into marketplace noise.
The $11,716 Price Point
The specific pricing suggests negotiated settlement or marketplace pricing formula rather than round-number asking price. Many domain marketplaces use algorithms calculating “fair market value” based on comparable sales, keyword value, and extension premiums—producing unconventional numbers like $11,716 instead of $12,000.
For buyers, these algorithmic prices sometimes offer slight discounts versus seller asking prices, while sellers accept them as data-backed valuations that facilitate faster transactions than prolonged negotiations.
BrandingInvest Strategy
Portfolio holders like BrandingInvest.com maintain curated brandable inventory across marketplaces, using platform promotions and sale events to create transaction velocity. Public sale disclosures via social media serve dual purposes: establishing transaction transparency for tax/accounting purposes while marketing remaining portfolio inventory to potential buyers.
The approach reflects professional domain portfolio management—treating domains as business inventory requiring strategic pricing, marketplace selection, and promotional timing rather than passive “set and forget” listings.
Sale Details:
- Domain: SlotRide.com
- Sale Price: $11,716
- Sale Date: November 24, 2025
- Seller: BrandingInvest.com (@BrandingInvest)
- Platform: Atom.com marketplace (during sale event)
- Category: Two-word brandable .com
