Tag digital rebrand

Domain News, Domain Sales

MS NOW Launches on ms.now: MSNBC’s Domain Gamble After Missing msnow.com

“Digital illustration showing a browser window with the domain ms.now and a checkmark, alongside a faded msnow.com card marked with a warning icon, set against a blue media-themed background with cityscape and internet globe elements, representing MSNBC’s shift to the ms.now domain.”

MSNBC debuts MS NOW on the ms.now domain, a bold branding move after failing to secure msnow.com, sparking debate over gTLD strategy and brand clarity.

Dhruv Saini
November 18, 2025