Trademark Owners Brace for Wave of New Registrations as .mobile Dawns

The launch of the .mobile TLD is expected to trigger a surge in new registrations, prompting trademark owners to prepare for defensive protections and brand monitoring.

The launch of the .mobile TLD is expected to trigger a surge in new registrations, prompting trademark owners to prepare for defensive protections and brand monitoring.

The new .mobile top-level domain from DISH officially opens for registration, aiming to serve the fast-growing mobile-first ecosystem across apps, carriers, and digital services.

The .mobile domain extension is set to launch on November 17, 2025, with a structured rollout in four phases. Businesses, brands, and individuals can now prepare to secure their .mobile identities in this new namespace.